Marketing
SMART ™ Guest Marketing Suite
The only AI-powered Guest Marketing System, built for vacation rental management companies.
AI-Powered Marketing for Vacation Rentals
SMART™ Guest Marketing is Lasoh’s AI-powered email and SMS marketing platform for professional vacation rental operators. It works directly with the data captured by the SMART™ Guest Portal and syncs with leading property management systems, including Hostaway, Hostfully, Guesty, and Hospitable, to run automated campaigns across the entire guest journey: pre-stay upsell offers, in-stay messaging, post-stay review requests, and long-term remarketing to past guests. AI handles segmentation, audience targeting, and campaign drafting, so operators can launch sophisticated campaigns without a marketing team. SMART™ Guest Marketing is built on five principles: Segmented, Multi-channel, AI-Native, Revenue Maximizing, and Timely.
Create Your Own Demand
Maximize Revenue
Increase guest spend and optimize occupancy rates
Be a Brand
Have guests interact with your brand, not the OTA’s.
Drive Traffic
Drive traffic to your direct booking site through SMART guest engagements
Explore SMART ™ Marketing
Introducing Marketing “Done for You.”
SMART ™ Campaigns
SMART Marketing automatically discovers revenue opportunities across your portfolio and launches personalized campaigns based on guest behavior, booking trends, and occupancy.
Orphan Night
Recover Empty Nights
Recover empty nights before revenue is lost.
- Empty Night Detection
- AI Campaign Automation
- Revenue Recovery Dashboard
Laggard Property
Campaigns That Increase Revenue
Improve occupancy for listings performing below expectations.
- Occupancy Monitoring
- AI Audience Selection
- Smart Promotions
What Makes It SMART ™
Built to deliver smarter guest experiences and higher revenue—powered by five core principles that work together seamlessly.
Segmented
Deliver personalized experiences based on guest behavior, preferences, and journey stage.
Multi-channel
Engage guests across email, WhatsApp, SMS, and more—from one unified platform.
AI-Native
Built with AI at the core to automate decisions, messaging, and optimization.
Revenue Maximizing
Increase direct bookings and upsell opportunities at every touchpoint.
Timely
Send the right message at the perfect moment—before, during, and after the stay.
Key Product Features
Revenue Identification
SMART Campaigns
Launch automated marketing campaigns
Segments
SMART Segments
Auto-group guests by behavior patterns
Campaigns
SMART Campaigns
Launch automated marketing campaigns
Analytics
Campaign Analytics
Track campaign performance and metrics
Explore Other Solutions
Work SMART, not hard.
SMART ™ Guest Portal
Elevate guest stays and drive more revenue. Everything guests need — in a simple, SMART platform.
House Manual
A simple digital guide for everything guests need to know, so they feel prepared, and you get fewer questions.