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Smart Campaign SMART™ Campaigns · Laggard Property

Stop losing revenue to properties that fall behind.

A laggard property books below its own last year, and below the homes like it in your portfolio. On three homes you would spot it.

Campaigns arrive built
Ready in minutes
Works with your PMS
No commission, no ad spend
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Revenue Intelligence

Turn Guest Data Into Revenue Opportunities

Every guest interaction creates an opportunity. SMART™ Campaigns continuously analyze occupancy, booking trends, guest behavior, and property performance to uncover campaigns that drive measurable results.

Recover Occupancy

Fill low-demand periods before revenue is lost.

Increase Direct Bookings

Convert leads to book through direct channels.

Re-Engage Previous Guests

Reconnect with guests at the right moment.

Save Marketing Time

Launch campaigns in minutes instead of days.

Campaign Library

Explore Ready-To-Launch Campaigns

REVENUE OPTIMIZATION
  • Laggard Properties
  • Orphan Nights
  • Early Check In / Late Check Out
  • Abandon Cart
GUEST LIFECYCLE
  • Birthday and Half-Birthday
  • Anniversary
  • Stayversary
  • Bookiversary
GUEST RETENTION
  • We Miss You
  • Return Guest Offers
  • Loyalty Engagement
  • Refer-A-Friend
PROPERTY PROMOTION
  • New Property
  • New Amenity
  • Seasonal Offer
  • Special Event

How It Works

How SMART™ Campaigns Work

Step
01

Choose Campaign

Select a campaign opportunity from the SMART™ Campaign Library.

Campaign Grid
Step
02

AI Builds Audience

LASOH identifies guests most likely to convert.

Audience Builder
Step
03

Review Campaign

Customize offers, messaging, and channels.

Campaign Editor
Step
04

Launch & Track Results

Monitor bookings, engagement, and revenue generated.

Performance Dashboard

Campaign Spotlight

Laggard Property Campaign

When occupancy can be optimized, LASOH automatically identifies recovery opportunities and recommends guests most likely to book.

Property Occupancy 55%
Potential Occupancy 80%
Revenue Opportunity $14,500
Property Underperforming
AI Detects Opportunity
Guest Segment Created
Campaign Generated
Bookings Recovered
Recover Lost Revenue Before It Becomes Permanent Revenue Loss

Multi-Channel

Reach Guests Across Every Channel

Email

Personalized promotional campaigns.

SMS

Time-sensitive booking offers.

Coming Soon

Social Media

Retarget guests across social platforms.

Platform Features

Everything Needed To Launch Better Campaigns

AI Campaign Builder
Automatically creates campaign content.
Guest Match Engine
Finds the best audience for every campaign.
Drag-and-Drop Editor
Customize campaigns without technical resources.
Multi-Channel Publishing
Launch campaigns across multiple channels.
Brand Management
Maintain brand consistency across campaigns.
Performance Analytics
Measure bookings, engagement, and revenue.

Results

Why Marketing Teams Love SMART™ Campaigns

Built for hospitality operators who need results — not more complexity.

Abundent

Pre-Built Campaign Templates

Minutes

To Launch Campaigns

Multi-Channel

Email and SMS
Social Media Coming Soon

24/7

AI Opportunity Monitoring

What You Gain

1 Better lead conversion via direct channels
2 Launch campaigns faster
3 Drive more revenue per stay via upsells
4 Improve guest repeat bookings and LTV
5 Multi-channel campaigns

Answers  to your questions

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What is a SMART™ Campaign?
SMART™ Campaigns are AI-powered hospitality marketing campaigns that automatically identify revenue opportunities, match the right guest segments, and generate ready-to-send content across email, SMS, and social channels.
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What is a Laggard Property Campaign?
A Laggard Property Campaign targets properties falling below occupancy benchmarks. LASOH detects the shortfall, identifies guests most likely to book, and launches a targeted recovery campaign automatically.
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How does LASOH select audiences?
The Guest Match Engine analyzes booking history, behavior, preferences, and predictive signals to identify the guest segments most likely to respond to each specific campaign type.

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Can campaigns be customized?
Yes. Every campaign can be customized through the drag-and-drop Campaign Editor — adjust messaging, offers, imagery, and delivery channels before launching.
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What channels are supported?
SMART™ Campaigns support email, SMS, and social media retargeting — letting you reach guests wherever they're most likely to engage.
See All

Turn Occupancy Challenges Into Revenue Opportunities

SMART™ Campaigns automatically identify opportunities, match the right guests, and launch personalized campaigns that drive bookings and recover lost revenue.

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