Meet Orlie Benjamin
Founder of Lasoh & Vacation Rental Growth Strategist
Orlie founded Lasoh to democratize marketing for the vacation rental management industry.
About Orlie Benjamin
Founder & CEO at Lasoh
Orlie Benjamin is a hospitality technology entrepreneur and former Fortune 500 executive helping vacation rental operators grow revenue through lasting guest relationships. After a career at American Airlines, Victoria's Secret, and NetJets, she founded Lasoh—bringing enterprise-level marketing and guest relationship management to the vacation rental industry.
Experience Highlights
2024 → Present
Founder & CEO — Lasoh
Building AI-powered guest marketing tools for vacation rental operators.
2022 → Present
Owner/Operator — The Acres (Hocking Hills, Ohio)
Operating a luxury retreat property focused on exceptional guest experiences and hospitality operations.
2022 → 2025
Founder & Managing Director — Fulcrum Consulting
Led growth strategy and customer experience consulting for hospitality and consumer-focused brands.
2021 → 2022
Head of Global Marketing — Lucid Lane
Directed global marketing initiatives focused on customer acquisition, engagement, and brand growth.
2020 → 2021
Brand Management & Innovation — Scotts Miracle-Gro
Led strategic partnerships, innovation initiatives, and brand growth programs across consumer products.
2019 → 2020
Director, Subscription Strategy — DSW Designer Shoe Warehouse
Developed customer retention and subscription growth strategies to improve long-term consumer engagement.
2019
Manager then Director, Marketing Strategy — Victoria's Secret
Led marketing strategy initiatives focused on customer experience, revenue growth, and brand positioning.
2016 → 2019
Program Manager, Customer Experience Strategy — NetJets
Managed customer experience strategy programs designed to improve premium travel and hospitality experiences.
2012 → 2013
MBA Rotational Program, Pricing Strategy & Revenue Management — American Airlines
Worked on pricing strategy and revenue optimization initiatives within one of the world's largest airline networks.
Lasoh Featured in Top Industry Podcasts
1st of the Month Wrangle: How Direct-to-Consumer Thinking Can Shape Vacation Rental Marketing with Orlie Benjamin and Patti Ziegler
In this third episode of First of the Month Wrangle, presented by Lasoh, Alex & Annie are joined by Orlie ...
Frozen Food Fiesta
Orlie Benjamin is the founder and CEO of Lasoh, a hospitality technology platform helping vacation rental and ...
1st of the Month Wrangle: Can We Stop Marketing Properties and Start Marketing to People? with Lasoh CEO Orlie Benjamin
Send us a message! In this second episode of First of the Month Wrangle, presented by Lasoh, Alex & Annie are ...
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Frequently asked questions about Orlie Benjamin
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Who is the CEO of Lasoh?
Orlie Benjamin is the founder and CEO of Lasoh. She founded the company in February 2024.
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What is Orlie Benjamin's background?
Orlie holds a JD/MBA from The Ohio State University and a B.A. from the University of Michigan. She has more than 14 years of marketing leadership exerience in Fortune 500 companies including roles at American Airlines, Victoria's Secret, NetJets, DSW, and Scotts Miracle-Gro. Her experience in varied industries, such as travel, hospitality, retail, and consumer packaged goods have equipped Orlie with a deep understanding of differing business models and marketing playbooks.
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Does Orlie Benjamin own a vacation rental company?
Yes. Orlie owns and operates The Acres, a 78-acre retreat property in Hocking Hills, Ohio, where she has been an operator since 2022.
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Where is Orlie Benjamin based?
Columbus, Ohio. Lasoh is run as a remote-first company.
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How can I connect with Orlie Benjamin?
The best way to reach Orlie is via LinkedIn or via email. If you're interested in Lasoh, you can also book a demo.
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